Thousands of orchid flowers add long-lasting colour to Milan Design Week

From 16 to 21 April, thousands of orchid flowers will decorate the Dutch pavilion Masterly, during the Milan Design Week ‘Salone del Mobile’. Masterly is the showcase of Dutch design and is located in the Palazzo Giureconsulti, a stone’s throw from the Duomo. Orchid Netherlands has once again been selected to exhibit a rich assortment of the highest quality Dutch orchids. That orchids and design go together perfectly becomes clear as soon as you enter.

 

 

The power of contrast during Milan Design Week

In the classic white décor of the palace, orchids (arranged by Sand and Spijker in Delft) strongly attract attention, complimenting the design pieces in the room. Hundreds of long-lasting orchids are incorporated in no fewer than four metre-high installations. The presentation of a rich assortment of Phalaenopsis and exclusive orchids impressively adds colour and life to the iconic Palazzo Giureconsulti.

 

 

Orchids and design: a perfect match

Not only does the Netherlands offer excellence in art and design, but also in orchids. They are works of art from nature that can be enjoyed for a long time. That’s why curator and initiator of Masterly Nicole Uniquole, once again chose orchids as part of the exhibition. “The concept of Masterly showcases art and design. Traditionally, floral artists were a source of inspiration, so the orchid cannot be missing from Dutch design. The modern, elegant orchid is like an ornament with a story for your interior,” says Nicole Uniquole.

 

 

Orchids for Milan

As orchids have a much longer shelf life than the week of the exhibition, all plants are traditionally distributed on the last day of the event. This is a huge success every year. In large numbers, residents of Milan come to the distribution moment to receive the orchids with open arms and enjoy them at home for a long time to come.

 

 

Masterly takes place from 16 to 21 April in Palazzo Giureconsulti in Milan, Italy. More information can be found at www.masterly.nu.

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